ABOUT
WHAT IS GOTCHA?
GOTCHA is a computer-vision based technology that detects the micro-emotions through the analysis of human facial behavior. It is fully based on behavioral scientific research.
WHY MICRO-EXPRESSIONS?
One of the most reliable sources for the unconscious emotion detection is the facial micro-expressions, because:
• they result in involuntary emotional leakage, exposing a person’s true emotions
• they occur very quickly, in 1/25th of a second
• there is no way to prevent them from occurring
• the human facial behavior is universal and doesn’t depend on racial, age or gender differences
on racial, age or gender differences
VALUE PROPOSITIONS
Our product has two models based on two different value propositions: Investigatory and Evaluative.
In addition to the in-person customer service industries (customer experience in banking, telecom, etc.) the use cases can be quite diversified: HR, video conferencing, surveys, public sectors, etc.
In addition to the lawsuit management and legal services the use cases can be quite diversified: mental health, addictive disorders, pharma, etc.
BENEFITS
The main benefits of our technology are the following:
- improved employee performance evaluation process
- enhanced customer service quality
- increased customer loyalty and retention rate
- increased revenue
- eliminated humiliating impact of usage of alternative tools
- lowered crime rate
- enhanced justice level